Tap Room General Manager (Richmond, VA)

The Tap Room General Manager (GM) will be responsible for all promotional, marketing, and operational performance of the tap rooms with a goal of maximizing customer experience and financial performance of our location in Richmond Virginia. This position reports to Starr Hill’s Director of Retail Operations with monthly reports to the Finance Department.

 

Operations

  • Manage all aspects of daily operations, including staffing, cleaning standards, organization and internal/external communication

  • Recruit, train, and manage tap room employees with high standards of customer service and competency

  • Maintain all weekly beer and merchandise inventories and internal orders

  • Coordinate and manage relationships with all food and entertainment partners

  • Design promotional strategies to increase sales and profitability

  • Maintain cleanliness and organization of all areas of operations, ensuring the highest quality of customer and staff experience

  • Comply with all company policies and procedures, ensuring that all activities are conducted within local, state, and federal laws

  • Has Servesafe certification and kitchen management experience

 

Marketing and Programming

  • Create and manage all aspects of customer programming to maximize traffic and dollar sales

  • Develop and execute all forms of traditional advertising as well as charitable engagement within established budget goals

  • Manage the generation of social media content and engagement for the local tap room handles across digital platforms

  • Work with the corporate marketing team to ensure cohesion with the corporate brewery strategy (new brand releases, corporate marketing campaigns, etc.)

  • Identify local sponsorship and special event opportunities

  • Coordinate with the pilot brewing team to ensure small-batch products are scheduled and utilized for promotional purposes

  • Manage and grow relationships with each location’s Mug Club and ensure the best possible membership experience

 

Reporting to Senior Management

  • Assist in the development of an annual budget

  • Participate in a monthly business review with the Finance department

  • Collaborate with other retail GMs to share ideas and content for best practices

  • Communicate customer feedback on Starr Hill brands and experiences to management

 

Qualifications

  • 2+ Years of management experience

  • Knowledge of the craft beer industry and passion for craft beverages

  • Ability to motivate and train teams to achieve sales targets

  • Strong experience in building and maintaining business and community relationships

Why Join Us?

  • Become part of an award-winning brewery with a passion for our craft and community.

  • Play a key role in expanding our brand presence and creating new opportunities for growth.

  • Be part of a collaborative team that values creativity, quality, and a fun approach to business.

 

Starr Hill Brewery was founded in 1999 in Charlottesville, Virginia, as one of the earliest craft breweries in the region, dedicated to producing quality, award-winning beers and committed to the communities it serves. Starr Hill has locations in across Virginia, including its headquarters in Crozet.

 

Starr Hill Brewery Employment Application and resumes should be sent to laura@starrhill.com.

 

Starr Hill Brewery is an equal-opportunity employer.