NOW HIRING: Starr Hill General Manager - Lynchburg, VA

Starr Hill Brewery, LLC Starr Hill General Manager – Lynchburg, VAStarr Hill Brewery is pleased to be hiring a General Manager for its new brewery located in Lynchburg, Virginia. The GM will be responsible for all promotional, marketing, and operational performance of the taproom with a goal of maximizing customer experience and financial performance. This position reports directly to Starr Hill’s VP of Sales with monthly reporting to the entirety of Senior Management.Marketing/Programming
  • Create and manage all aspects of customer programming to maximize traffic and dollar sales
  • Develop and execute all traditional advertising, charitable donations and other marketing vehicles with established budget goals
  • Produce all social media content and engagement for all Starr Hill Lynchburg handles/platforms
  • Work with corporate marketing team to ensure cohesion with corporate brewery strategy (new brand releases, corporate marketing campaigns, etc.)
  • Identify local sponsorship and special event opportunities directly related to the taproom
  • Develop new merchandise ideas for local taproom
  • Coordinate with brewing team to ensure pilot beers are scheduled and utilized for promotional purposes
  • Recruit, train, and staff taproom with established labor budget
  • Ensure staff operates in accordance with all Federal and State laws, including Virginia ABC laws
  • Deliver annual performance reviews for all staff members
  • Execute all weekly beer and merchandise orders
  • Coordinate and manage food truck and entertainment relationships
  • Organize and execute special events on-site in collaboration with corporate marketing, if necessary
  • Design price promotion strategies to increase sales and profitability
  • Communicate customer feedback on Starr Hill brands and key initiatives to Senior Management
  • Maintain cleanliness and organization of all areas of operations, ensuring the best possible customer experience
 Reporting to Senior Management
  • Assist in the development of an annual budget
  • Participate in weekly call with VP of Sales to review operations and programming
  • Participate in a monthly business review with Senior Management
  • Maintain quarterly and monthly programming calendars to share with Senior Management
  • Collaborate with other retail GM’s to share ideas and content for best practices
  • Comply with all company policies and procedures, ensuring that all activities are conducted within local, state and federal laws
  • Salary
  • Annual Incentive Bonus
  • Benefits – Healthcare & 401K
Please download our Employment Application by clicking here, and then send both the application and your resumé to if you are interested in applying for this position.