“I wanted to create a unique little berry that wasn’t there before. Creating a little ecosystem with all the faces doing different stuff but it’s together and existing as a whole. It’s a group of flavors living together in harmony. I wanted bright colors, the idea of a sour – bright, loud and in your face…. I like to think of the shape as a thought bubble and the fruit of a plant, in a jungle that no one can come to but me. I picked that fruit and imagined it within the brewery, and it became the Party Monster fruit… The title Party Monster is a personal slang term and reminds me of how I grew up.”
Find Party Monster beginning 8/16/19 in the Crozet + Roanoke Taprooms ONLY while supplies last.