Starr Hill Pilot Brewery & Side Stage Launches “Cheers For Charity” To Support Local Non-Profit Organizations

ROANOKE, VA - (December 19, 2017) Starr Hill is proud to announce the launch of Cheers For Charity at their Pilot Brewery & Side Stage location in Roanoke. This year-round fundraising initiative raises support for non-profit groups in the Star City and Roanoke Valley. Beginning January 1, 2018, one dollar for every pint of The Love Wheat Beer sold throughout each month in the Starr Hill Pilot Brewery & Side Stage will be donated to one of the many deserving charitable organizations in the area. The Love, one of Starr Hill’s flagship brands, won the gold medal at the 2017 Virginia Craft Brewers Cup for Best German Wheat Beer. “Following three years of success of the Cheers For Charity program in Crozet, we’re proud to offer a sustained commitment to showcase and support local charities in and around Roanoke,” said Allie Hochman, Starr Hill Brewery’s Manager of Retail Operations. “Cheers for Charity provides an opportunity to help bring awareness and support that is essential to these organizations that do so much for our community.” The first partner with Cheers For Charity for the month of January is Help Save The Next Girl. Join members of Help Save the Next Girl in the Starr Hill Pilot Brewery & Side Stage on Thursday, January 4th for a special chance to meet the team behind the organization, support their cause and learn more about their important work spreading safety information to prevent future crimes against young women. Starr Hill’s Cheers For Charity will benefit a different non-profit organization each month. To learn more about Cheers for Charity in Roanoke, or to nominate an organization, visit or email The Starr Hill Pilot Brewery & Side Stage is located at 6 Old Whitmore Avenue in the downtown Bridges neighborhood of Roanoke, VA. Visit for hours and more information.


Born in a Charlottesville music hall in 1999, Starr Hill is an independent, regional craft brewery founded out of a passion for great beer and live music. Among the most award-winning craft breweries on the East Coast, Starr Hill has won 22 Great American Beer Festival, World Beer Cup and Great British Beer Festival medals. Starr Hill beer is distributed throughout the Mid-Atlantic and Southeastern regions.