CHARLOTTESVILLE, VA—Starr Hill Brewery is set to hit the stage and shelves with a redesigned logo and new packaging artwork in early Summer 2015.
This refresh celebrates Starr Hill’s 16-year evolution from a small, niche-focused brand to a regional craft brewery with a wide audience, while remaining true to its humble roots of bringing people together through great beer. The handcrafted, colorful new imagery draws inspiration from the natural landscape of scenic Central Virginia and gives a nod to some of Starr Hill’s past label designs with a fresh perspective.
Starr Hill has partnered with Charlottesville-based design shop, Storyware, and their Creative Director, local artist Wyndsor Hug, to develop the brand and artwork for the updated packaging and website. Wyndsor’s past design work includes album art and materials for several music artists, including Dave Matthews Band.
“This new imagery absolutely elevates our look to the level of our beer through consistency and quality,” said Brian McNelis, Starr Hill’s President and CEO. “We believe these new designs will resonate with our devoted fans, as it truly does with our team at the brewery, and encourage those new to Starr Hill to discover our award-winning beers.”
Kicking off the packaging refresh will be Starr Hill’s core brands of Northern Lights IPA, Grateful Pale Ale, The Love Wheat Beer, Double Platinum Imperial IPA and Jomo Vienna-Style Lager. Seasonal brands and variety packs will released with the new packaging beginning this Fall with Boxcarr Pumpkin Porter followed by Snow Blind Doppelbock in the Winter. New packaging for Spring and Summer seasonal brands, including the new Reviver Red IPA, as well as the All Access Series, will launch in 2016.
The update in imagery coincides with forthcoming enhancements to several Starr Hill beer recipes, to be announced upon release of the new packaging. Later this spring, Starr Hill will begin unveiling previews of the new label designs at special events and on social media.
Starr Hill Brewery is a privately owned, regional craft brewery founded in 1999 in Charlottesville, Virginia. Among the most award-winning craft breweries on the East Coast, Starr Hill has won 21 Great American Beer Festival, World Beer Cup and Great British Beer Festival medals. Starr Hill beer is distributed throughout the Mid-Atlantic and Southeastern regions.