Sales Representative: Charlotte, NC

Starr Hill Brewery is the largest privately owned, Virginia based craft brewery. Founded in 1999 in Charlottesville, Virginia, Starr Hill is among the most award-winning craft breweries on the East Coast with 22 GABF and World Beer Cup medals. Starr Hill has always maintained a strong affiliation with live music events including the Bonnarroo Music Festival, Lockin’ Festival, Floyd Fest and various other live music events. Starr Hill brands are currently distributed throughout the Mid-Atlantic and Southeastern regions.

Primary Job Responsibilities
• Grow Sales and Distribution within Assigned Territory
• Adhere to an Aggressive Call Frequency on Key Existing and New Retailers in Assigned Markets
• Manage Call Frequency Based on Established Target Accounts in Each Market
• Build Relationships with Wholesaler Sales Reps and Managers to Achieve and Align Sales and Distribution Goals
• Train, Motivate, and Influence Wholesaler Sales Teams on Starr Hill Brands
• Maintain an Aggressive Ride with Schedule with Wholesaler Sales Reps
• Attend Distributor Sales Meetings
• Use Internal Data Systems and Strong Analytical Skills to Maintain Existing Distribution while Always Looking to Expand Distribution with New Customers
• Communicate All Sales Leads in a Timely Manner to Wholesaler Management Using Existing Account Call Recap Structure
• Track Wholesaler Execution vs. Retail Sales Commitments
• Coordinate and Execute Weekly Events and Tastings to Develop Brand Awareness and Engage Customers
• Understand the Key Components of the Annual Business Plan (ABP) and then Hold Wholesaler and other Team Members Accountable for Results vs. ABP
• Assist in Conducting Quarterly Wholesaler Business Reviews Analyzing Distribution and Sales Execution vs. Quarterly Goals
• Ensure Wholesaler Execution Against all Chain Programs
• Monitor Competitive Pricing and Communicate Pricing Opportunities to Sales Management
• Identify Local Sponsorship and Special Event Opportunities
• Represent Starr Hill at all Significant Craft Beer Events in Designated Territory
• Help Manage the Brand Ambassador Program to Ensure that Samplings are Maximized to Line up with Starr Hill’s Key Priorities
• Assist Management in the Monitoring of Wholesaler Inventory Levels
• Complete All Required Reports with Timeliness and Accuracy
• Comply with All Company Policies and Procedures, Ensuring that all Activities are Conducted within Local, State and Federal Laws

Job Requirements
• 2-3+ years of sales experience in Beverage Industry (preferred)
• Must Live within Charlotte, North Carolina Market
• Understanding of 3-Tier System (preferred)
• Technical Beer Knowledge Preferred (i.e. Cicerone Certified)
• Existing Craft Beer Retail Relationships (preferred)
• Strong Connection to the Local Market (preferred)
• Energetic and Motivated with Existing Sales Skills
• Competitive with a Passion for Craft Beer
• Ability to Form Relationships
• Strong Communication Skills
• Ability to Multi Task while Still Meeting all Deadlines
• Creative Thinker with the Ability to Develop and Execute Innovative Strategies to Increase Sales
• Motivated to Exceed Customer Expectations
• Excellent Verbal and Written Communicator
• Deadline Focused with Attention for Detail
• Independent Worker with Flexible Work Schedule
• Strong Analytical Skills with the Ability to Turn Data into Action
• Computer Proficiency in Microsoft Office (Excel, Word, and Power Point)
• Experience with Major Social Media Platforms (Facebook, Twitter & Instagram)
• Bachelor’s Degree Desired
• Ability to Travel as Required

Compensation & Benefits
• Salary +20% Bonus Potential
• Health Insurance
• Retirement Plan
• Travel & Entertainment Budget

Please download our Employment Application (click Apply Now button below), and then send both the application and your résumé to Duke@StarrHill.com if you are interested in applying for this position.